I wonder why are they saying this now, a year later, instead of when it was released when the media interview them.  In any case, I can understand where they are coming from.  I saw a whole bunch of ads for Gears of War, but not that much for Viva, although the commercials were interesting nontherless.   A quote for you quote-sucker.

“Most interestingly I think from our point of view, it was interesting to see how the marketing budget was split last Christmas, because obviously everyone knew that Microsoft were publishing Gears of War and Viva Piñata. Yet, so much of the money went towards Gears of War, which is going to sell millions anyway. It was a bit of like, “What about the other franchise?” I think we got left in the wake somewhat. Hopefully with the PC version this Christmas, it might get something of a second wind.”

Rare Interview (Gamasutra) 

This entry was posted on Monday, November 5th, 2007 at 2:39 pm and is filed under General Gaming. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.